Thanks to @cc_chapman( Ragu Hates Dads) and @chrisbrogan (HELP! MY GROCERIES ARE TWEETING AND THEY’RE TERRIBLE!) for Ragu’s huge mistake of bashing dads. Papaheroes.com was an inspiration of these two bloggers who founded Digitaldads.com and Dadomatic.com.
We could not agree more with @cc_chapman on how Ragu took the wrong approach on paying mom bloggers to bash their partners in an approach to win over moms. The worst part is they also spammed dads on twitter to spread the message. (still not sure what they where trying to do).
At our household we do buy Ragu products but not anymore. Once again another brand goes after Moms who apparently thought it was brilliant to bash their partners online to get more hits on their blog or some type of compensation.
A few glitches we caught on the campaign was how some of the bloggers did not disclose their relationship with Ragu.
Just as when a brand does something offensive to Mom’s it is time that the Papa Heroes (moms and dads) break the stereotypes of Dad’s that don’t play a critical role as a parent especially when it comes to domestic chores. I may not cook, but I do my share of cleaning and shopping.
In my household I do most of the shopping and you can count on me switching to another brand.
Ragu Shame on you with this video. I am not sure what your intentions were but you certainly lost a long time customer.
How many Papaheroes are good cooks? Or even better yet how many of those do the grocery shopping like I do?
You can let Ragu know how you feel (if you have not done so already) on Facebook Page or twitter @ragusauce
Other Interesting Posts on the Subject
- HELP! MY GROCERIES ARE TWEETING AND THEY’RE TERRIBLE! by @chrisbrogan
- Ragu Hates Dads by @cc_chapman
C.C. Chapman says
Thanks for chiming in and sharing this story.
I finally heard something from someone involved in the campaign and we are suppose to chat tomorrow. I’m really looking forward to it.
You know what I hope for more than anything comes out of this?
That some brand will finally set up a great program that works with all sorts of parents! That would be awesome to see and I really haven’t seen that many of these yet.
Raul Colon says
C.C. missed seeing you at IMS 11. Thanks for bringing to everyone’s attention. I agree with you. I believe in unity and treating all parents equally.
I am tired of the balance shifting towards one side and then creating disunity. Many brands have taken that approach. The other things that kills me is bloggers not disclosing there relationships as if they where real fans of Ragu (like in the case of at least one blogger in the video).
Keep us up to date. If you need anything else from our side feel free to let us know how we can help.
What a shame! I guess they’re trying to make people talk. Too bad it will be on a negative posture. Thanks for sharing this, Raúl. Hopefully, Prego will develop an advertising campaign where everyone cooks! HA!