Thanks to @cc_chapman( Ragu Hates Dads) and @chrisbrogan (HELP! MY GROCERIES ARE TWEETING AND THEY’RE TERRIBLE!) for Ragu’s huge mistake of bashing dads. Papaheroes.com was an inspiration of these two bloggers who founded Digitaldads.com and Dadomatic.com.
We could not agree more with @cc_chapman on how Ragu took the wrong approach on paying mom bloggers to bash their partners in an approach to win over moms. The worst part is they also spammed dads on twitter to spread the message. (still not sure what they where trying to do).
At our household we do buy Ragu products but not anymore. Once again another brand goes after Moms who apparently thought it was brilliant to bash their partners online to get more hits on their blog or some type of compensation.
A few glitches we caught on the campaign was how some of the bloggers did not disclose their relationship with Ragu.
Just as when a brand does something offensive to Mom’s it is time that the Papa Heroes (moms and dads) break the stereotypes of Dad’s that don’t play a critical role as a parent especially when it comes to domestic chores. I may not cook, but I do my share of cleaning and shopping.
In my household I do most of the shopping and you can count on me switching to another brand.
Ragu Shame on you with this video. I am not sure what your intentions were but you certainly lost a long time customer.
How many Papaheroes are good cooks? Or even better yet how many of those do the grocery shopping like I do?
You can let Ragu know how you feel (if you have not done so already) on Facebook Page or twitter @ragusauce
Other Interesting Posts on the Subject
- HELP! MY GROCERIES ARE TWEETING AND THEY’RE TERRIBLE! by @chrisbrogan
- Ragu Hates Dads by @cc_chapman